Web Analytics

Web Analytics Services from Flat World Media

Web analytics play a key role in making your web site more successful. It takes more than checking your visitors and page views every day.

You need to dig into the data and find out how your visitors are interacting on your site, and to find out how to give them a better web site experience.

Web analytics tools provide incredible power to do just that, and to rapidly scale the revenue and margin you derive from your site.

Ask yourself - how would increasing your revenue and margin from your website by 20% (or more) help your business? Our clients troughout the Tampa, Florida market and beyond have asked that very question and we have delivered for them.

Web Analytics services from Flat World Media include:

1. Web Analytics plan development: It all starts with figuring out what you want to do with web analytics. You need to have a plan to have an idea of what your return will be on your analytics investment.


2. Analytics tool selection: No two web sites have the same needs. And each analytics package provides different capabilities. Get Flat World Media's help in making sure you are using the right tool for your site.


3. Key Performance Indicator (KPI) Development: You don't want to get lost in a sea of useless data. Hone down on the web stats that will tell you how your business is doing, and how you can improve it, and ignore the rest. By determining your KPIs, you can get the most out of analytics, for the least effort.


4. Web analytics implementation: Once you have the plan, the package, and the KPIs, you need to set the software up on your site, and you need to configure the analytics application. Flat World Media has extensive experience in analytics implementations with the two leading analytics software packages:
   
   
   • Google Analytics
   • Omniture's Site Catalyst
5. Business Analysis of Analytics Data: This is where the money is. Flat World Media can help you understand the analytics data, what it says about your business, and help you determine how to improve your site to grow your business faster.