Paid Search/Pay-Per-Click (PPC)
When it comes to reaching people in the Tampa, St. Petersburg, and Clearwater area, paid searches (PPC) can help you reach those goals. We have the experience to assist you in using paid search advertising to your advantage. Our tools and industry know-how will assist you reach your marketing goals.
Flat World Media manages pay per click campaigns on Google Adwords, Yahoo! and MSN/Bing. Our services include optimizing keyword research, existing campaign testing, A/B testing, landing page optimization and development, and integration of various web analytics tools.
Flat World Medias is a Tampa PPC Ad Campaign Management firm located in the Tampa Bay area. We have managed campaigns ranging from $500/month to $10,000/month. If you are interested in setting up a PPC campaign management account or would like us to optimize your PPC campaign, please contact us through the form on the right.
Keyword research
The first task in any PPC campaign is selecting the proper keywords to target. A keyword list is assembled using all keywords associated with your product line or service areas as well as derivative phrases that have been used on search engines.
The more specific the keyword is the more cost-effective the promotion will be. For example, the phrase “south tampa mortgage broker” is moroe effective than simply “mortgage broker”.
How much are Pay Per Click Keywords?
Yahoo!, Google and MSN/Bing each have a unique pricing model for their respective online ads. The price you pay for an ad on Yahoo is determined by a combination of your bid and ad quality. Your bid is the maximum amount you are willing to pay when your ad is clicked. Ad quality is determined by an ad’s expected performance (based on various relevance factors considered by Yahoo!’s ranking algorithms) and historical performance (click-through rate relative to the ad’s position on the page).
Google AdWords decides where your ad will be ranked (and what you’ll pay for a click) by the following equation: your chosen maximum bid cost per click (CPC) multiplied by your ad’s “quality score.” According to Google, a quality score is “determined by the keyword’s click through rate, historical keyword performance, the relevance of the ad text, and other relevancy factors.”
The higher the click through rate the lower you will pay. Also, the history of an Adword account may also lower your cost per click vs. a newer account. Thus, if Flat World Media manages your Adword account you will benefit from our substantial yearly advertising expenditures since our inception. If you launch an account on your own, you will be subordinate to every one of your competitors currently advertising online, making your cost per click higher than theirs.
