Email Marketing

E-mail marketing is an important tool that every business should utilize. But if you are not an expert at it, then there's a good chance your e-mail will land in a spam box or never be read. Done correctly, e-mail marketing increases every business' brand name, web site traffic, and sales numbers. We have the experience and expertise to create effective e-mail campaigns that will resonate with readers.

Database

A good starting point for your email campaign is your current database. Your current backoffice system is likely to have captured the beginnings of an email distribution list. From there you can grow your database by proactively seeking email contacts and permissions during your customer engagements as well as adding a sign-up box on your website for those you have not yet met.

CONTENT

With your email list started, we will develop the necessary content for your email campaign. Our copywriters have the deep talent needed to create the inspiring messaging needed to compel your readers to act. Ideas for content:

• Specials and sales from your company
• Events at your business or attended by your business
• New customer announcements
• Industry happenings

And of course you have to provide value to the reader otherwise they will not return.

FORMAT

Complete

Emails take one of two forms: HTML (similar to a webpage) and text (no images). Our designs cover both formats to ensure readability by all of your customers. Our HTML format can even match the look and feel of your brand or website to provide that consistent image you are looking to present to your customer.

TESTING

Our extensive testing not only covers deliverability and compliance, but it also goes into the area of customer engagement to determine what people are reading and conversion to determine what images/words/format better drives customers to click through on the email to perform a predefined goal.

TRACKING

With your list created, your content developed and your goals defined, it does not stop there. Email marketing, like any form of marketing, is a constant game of tweaking and perfecting. Our tracking tools are tailored to optimize all aspects of email marketing so each new distribution grows in all areas of measurement.