Your Online Reputation and Why it Matters

November 9, 2009

Benjamin Franklin once said that it takes many good deeds to build a good reputation, and only one bad one to lose it. The reputation of a company has always been important, but perhaps never so much as today. Living in this Internet age, it is much easier to learn the reputation of companies, not [...]

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Don’t Count Yourself – Exclude your company from your analytical reports

November 5, 2009

No matter what the size of your company, your (and your co-workers) can have a significant impact on your analytics data. Depending on the purpose of your website, internal visitors may or may be interesting to track.  If internal visitors are treated equally to exxternal visitors, then stop reading now.  Your analytical tool likely have [...]

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Are You Tracking Your Broken Inbound Links? Your 404 Pages Not Found?

November 3, 2009

I see this happening all of the time with company sites.  Not only do they have no handling of “404 page not found”, if they do handle it there is no tracking of what page the visitor was trying to reach. So let’s think about this.  Someone has come to your site through a bad [...]

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Google Analytics and tagging your inbound links/campaigns

November 2, 2009

If you’re using Google Analytics, or any other web analytics tool, you must start now to tag your inbound links/campaigns so you can track their effectiveness. Visit Google’s tagging page for details on how to use utm_source, utm_medium and utm_campaign, the three required parameters that make up campaign tracking. Omniture’s SiteCatalyst has an even more [...]

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Does Your Online Portfolio Do Enough to Bring in Patients?

August 31, 2009

According to the American Society for Aesthetic Plastic Surgery, over 10 million surgical and nonsurgical cosmetic procedures were performed throughout the country in 2008 alone. Of them, 17 percent were surgical. That is many people opting for procedures, and it’s a good bet that those patients went online to research the procedure and/or physician options [...]

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How Banking Institutions Can Benefit from Web Analytics

July 3, 2009

If you have been thinking that public perceptions of the banking industry have been sinking over the last year, you are correct. In fact, in a report by J.D. Power and Associates, they state that the overall satisfaction with retail banking experiences is down considerably since 2007. Along with the banking financial bailout situation, consumers [...]

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The Marketing Capability

June 5, 2009

Take a look at the CMO of Best Buy and his view on his company’s evolution as a response to the the evolution of his customers.  He shares some really great insights.

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