Comments on: How Banking Institutions Can Benefit from Web Analytics http://www.flatworldmedia.com/blog/2009/07/03/how-banking-institutions-can-benefit-from-web-analytics/ Online Marketing Strategies Fri, 12 Aug 2011 15:11:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Balwant http://www.flatworldmedia.com/blog/2009/07/03/how-banking-institutions-can-benefit-from-web-analytics/comment-page-1/#comment-193 Balwant Fri, 12 Aug 2011 15:11:33 +0000 http://www.flatworldmedia.com/blog/?p=61#comment-193 Nice article Mark. you have rightly pointed out the benefits! I agree with Ray that integration of offline data with online is very critical given the nature of banking industry. I would add one more point that even online data should be complemented with voice of customer, page level mouse tracking (think crazy agg) and flow of traffic along the key paths ( think clicktale) to add to holistic view! Nice article Mark. you have rightly pointed out the benefits!

I agree with Ray that integration of offline data with online is very critical given the nature of banking industry.

I would add one more point that even online data should be complemented with voice of customer, page level mouse tracking (think crazy agg) and flow of traffic along the key paths ( think clicktale) to add to holistic view!

]]> By: Ray Wilson http://www.flatworldmedia.com/blog/2009/07/03/how-banking-institutions-can-benefit-from-web-analytics/comment-page-1/#comment-65 Ray Wilson Sat, 11 Jul 2009 21:06:41 +0000 http://www.flatworldmedia.com/blog/?p=61#comment-65 I believe that Web Analytics by itself limits the insights you can obtain to help improve your customers or prospects experience. To gain insights beyond normal web analytics, one should integrate online data with offline data. The combination of online and offline data can produce analytics to help you measure customer satisfaction and channel usage across all channels. I believe that Web Analytics by itself limits the insights you can obtain to help improve your customers or prospects experience. To gain insights beyond normal web analytics, one should integrate online data with offline data. The combination of online and offline data can produce analytics to help you measure customer satisfaction and channel usage across all channels.

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